Audience

Individuals (mainly 25-54 years old) looking for a simple, efficient way to pack and roll their own cigarettes for social, recreational or medicinal purposes; they are also environmentally conscious.

Objective

Position the business as a distinctive brand of convenient, stylish, environmentally friendly cigarette-packing products and systems.

Solution

Collaborate with branding artist and company owner in the research and ideation for a brand identity that separates from immediate competitors, which mainly present as more casual/bohemian. In that context, convey sophistication that fits with versatile lifestyles. After developing the business name, simpacti (a fusion of simple, pack and simpático), create top-level messaging to complement primary imagery and packaging.

Deliverables

Company name; tagline; brand position, vision and mission statements; brand vernacular (e.g. CONEsistent, CONEserve)

Related Services

Marketing Strategy, Content Writing

Audience

Parents/Families of Chicago children confronting autism, a speech or language disorder, sensory-integration impairment or a learning disability

Objective

Establish Phoenix Therapy Services as a premier provider of specialized speech therapy, occupational therapy and developmental therapy for Chicago.

Solution

Combine warm, playful color and clear, descriptive content to present the practice as highly receptive to children.

Deliverable

Written/Edited content for fold-out brochure

Related Services

Marketing Strategy, Content Writing, Content Editing

Audience

Prospective commercial office-space tenants

Objective

Draw attention to available loft office space on Chicago's south Halsted Street.

Solution

Develop targeted outdoor banners with short and bold messaging focused on the clientele who would find the space most attractive.

Deliverable

Ideas and content for banner messaging

Related Services

Marketing Strategy, Content Writing

Audience

Annual event donors and attendees of Art for Health, a mission between artists and medical doctors to improve healthcare in Haiti and the Dominican Republic

Objective

Attract people to the event and inspire them to contribute to the fundraising.

Solution

Create expressive photo books featuring custom imagery captured by artists who worked on the mission in the developing countries; give the book as a gift for certain donor levels.

Deliverable

Written/Edited content for books

Related Services

Content Editing

Audience

Businesses seeking distinction in their visual branding

Objective

Create buzz for a visual-communication studio's capabilities and original style.

Solution

Develop a highly customized four-card campaign highlighting the studio's creative process; the cards could serve as both individual pieces for mailing and a complete set for handing out.

Deliverable

Content for four campaign cards

Related Services

Content Writing, Content Editing, Marketing Strategy

Audience

Bulk-material handlers (e.g. coal, salt, pulp, steel, cement)

Objective

Utilize the strength of content and search engine optimization to make plant owners and managers aware of Benetech’s diverse and innovative solutions for dust mitigation and bulk material–handling systems.

Solution

Based on schedules and topics provided by Benetech’s marketing coordinator, write relevant monthly blogs that connect with the audience while attracting online search engines through strategic use of keywords.

Deliverable

Content for blogs to be posted on Benetech’s website

Related Services

Content Writing, Content Editing

Audience

Patients, doctors and pharmaceutical distributors seeking greater access to innovative and affordable life-changing medicine in generics, specialty biopharma and fertility

Objective

Establish a current, precise and appealing online presence that captures the powerful value of Meitheal’s pharmaceutical efforts, as well as the positive, progressive spirit of its company team.

Solution

Engage the client through highly focused, truth-seeking exercises, correspondence and weekly virtual meetings; create content for executing the freshly branded design and navigation by Colorado-based Mhdezign.

Deliverable

Final, client-approved file for website content

Related Services

Content Writing, Marketing Strategy, Search Engine Optimization

Audience

Beer consumers

Objective

Create a spec campaign that positions new craft beer as distinct from comparable choices; main audience is male but try to include females within the market base.

Solution

Develop a brand identity that has fun with the concept of medieval royalty and the preferences of kings and queens.

Deliverable

Tagline and headline ideas for spec campaign

Related Services

Content Writing, Marketing Strategy

Audience

Providers of behavioral and primary healthcare

Objective

Define and perpetuate Alpa Construction as highly specialized in designing and building treatment centers specifically for behavioral and primary healthcare.

Solution

Work with two brand artists and the ALPA point person to refresh the company identity and messaging, including logo, tagline, position statement, company brochure and supporting brand collateral.

Deliverable

Ideation and messaging during the different phases of the rebrand

Related Services

Marketing Strategy, Content Writing, Content Editing

Audience

Restaurants, retail stores and foodservice outlets offering authentic ethnic food

Objective

Invent a new look and voice for a well-known Chicago-based food company specializing in Greek food items made with family recipes.

Solution

Revitalize the brand with eye-catching design, striking photography and messaging that communicates both the company's deep tradition and its current appeal.

Deliverable

Concepts and content for the new tagline, company brochure and food-item sell sheets

Related Services

Content Writing, Content Editing, Proofreading

Audience

Travelers and adventurers with an interest in lodging, dining, culture and outdoor activities along Lake Michigan

Objective

Raise awareness of South Haven, Michigan’s diversity of recreation and relaxation both in town and in greater Van Buren County.

Solution

Working with South Haven Visitors Bureau social-media specialist and another writer, create a bank of blog articles featuring the many dimensions of South Haven as a has-it-all destination; optimize the articles with keyphrases for location through the online search engines; distribute each article as an e-newsletter and post it on the Visitors Bureau’s website.

Deliverable

Finished, approved blog/article content

Related Services

Content Writing, Content Editing, SEO

Audience

Food and pharmaceutical companies seeking a better-tasting, no-calorie substitute for sugar for their products

Objective

Position Neotame as the superior choice for a sugar alternative with greater taste and fewer health risks.

Solution

Create a new website that defines the audience and the assets of using Neotame instead of other sweeteners. Work with the brand manager to develop top-level messaging that conveys main benefits with less required reading than is typically found on science-based B2B websites.

Deliverable

Content for company website

Related Services

Content Writing, Content Editing, Marketing Strategy