Audience

Food and pharmaceutical companies seeking a better-tasting, no-calorie substitute for sugar for their products

Objective

Position Neotame as the superior choice for a sugar alternative with greater taste and fewer health risks.

Solution

Create a new website that defines the audience and the assets of using Neotame instead of other sweeteners. Work with the brand manager to develop top-level messaging that conveys main benefits with less required reading than is typically found on science-based B2B websites.

Deliverable

Content for company website

Related Services

Content Writing, Content Editing, Marketing Strategy